BizSugar.com › Advertising › What if a Third of Internet Ad Traffic Was Fraudulent? Wait – It Is

In 2013, marketers dropped a record $42.8 billion on internet advertising according to the trade group Interactive Advertising Bureau. To put that into perspective, during the same year, only about $40 billion was spent on broadcast television ads. But here’s the kicker: an estimated 36% of the billions spent on internet advertising is the result of fraud.