BizSugar.com › Advertising › What Native Ads Can Learn From Display & Banner Ads

As the buzz around native advertising has started to wear off, advertisers have become more aware of its strengths and weaknesses.

15 to 20 years ago, banner ads were in the same position as native ads today. They were fun, new and exciting. They had the special pixie dust around them that native ads had a few years ago, and advertisers were desperate to experiment with them at any cost.

Because of this similarity, we can learn a lot about native ads by looking back at the lessons we, as advertisers, learned from banner and display ads in the late 1990s.

Below, we’ve listed five banner and display-inspired lessons that you can (and should) apply to your native advertising strategy to maximize your campaign performance, improve your return on ad spend and avoid repeating the same mistakes many advertisers have made before you.