BizSugar.com › Advertising › Why Advertising Spend Will Change as Brands Tune for Sales Not Clicks

When it comes to advertising spend it doesn’t matter how intuitive you claim to be — if the results aren’t producing ROI, trust me, you have got some serious problems.

Organizations should start focusing on awareness, sales, engagement, and perception. Although it was difficult to gauge these factors in the past, advancement in technology and improvement in data has made it possible.