So the short answer is that, yes, you must be concerned with engagement metrics.
But you have to use them strategically.
As with any toolbox, you don’t use everything all at once without knowing what you’re doing. You select a specific set of tools that is appropriate for the task. Your available engagement metrics are your toolbox.
Why Google AdSense Publishers Should Really Care about Engagement Metrics
Posted by eyalkatz under AdvertisingFrom https://goo.gl 3159 days ago
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