So the short answer is that, yes, you must be concerned with engagement metrics.

But you have to use them strategically.

As with any toolbox, you don’t use everything all at once without knowing what you’re doing. You select a specific set of tools that is appropriate for the task. Your available engagement metrics are your toolbox.






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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!