Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t | Small business news; tips; networking | BizSugar

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Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t

Posted by estherschindler under Advertising
From http://nymag.com 2134 days ago
Made Hot by: BizWise on January 20, 2019 1:28 pm

"The difference in reaction to the two campaigns shows the limits of 'woke capital,' and helps us see what kinds of social change companies will and won’t be successful at pushing."

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