BizSugar.com › Advertising › Why Real-Time Matters to Media Buyers

No matter what industry we’re in, we’re used to getting information the instant it becomes available, and being able to act on that info with the proverbial “few clicks” and to share it with a hashtag or two. We like to see what our “friends” are up to without having to ask them. We watch trending topics to gain insight about the world around us, as it happens. Media buyers can increase efficiency and market insight with this same real-time technology.