BizSugar.com › Direct Marketing › 10 Guidelines to Design the Perfect Call to Action For Email Campaign [Infographic]

The emails that you use to communicate with your existing and potential customers are incomplete without a call to action 0r CTA. Words that encourage the email recipient to take an immediate action are referred to as call to action. 10 tips to design effective ‘calls to action’ that will compel your prospects to request information, register or make a purchase.