5 Ways to Turn Email Newsletters into Valuable Customer Insights

Posted by Jed under Direct Marketing
From http://smallbiztrends.com 5227 days ago
Made Hot by: jnelson on July 12, 2010 1:19 pm

Sure, sending newsletters is a great way to send information to your customers, but what information are you getting back? You might think collecting information at subscription is the only way to get data out of your newsletter, but there are several other ways you can get your company newsletter to deliver valuable customer insights.

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Comments

Written by smallbusinessadvertising
5091 days ago

Great info. I agree with you 100%, you have to get your readers involved and know what they think and what they want. Once you know this everything is easier.

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Written by TomHarris
5222 days ago

Really good post. Trying to get consumer participation is too often overlooked, I really like the survey idea. After all, it is about engaging your (potential) client base.

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Written by yoni67
5227 days ago

Jed,

Great post! I really like the idea of sending out newsletters with variations to test the differing reactions. Great idea. Great post and great information!

Thanks,

Yoni

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