BizSugar.com › Direct Marketing › Choosing a Great Direct Mailing List

The mailing list you use for your direct mail marketing is a crucial factor in determining how successful your efforts will be. If you mail to a list of unqualified prospects, your results will quite simply be terrible. However, if you use a list of quality prospects you will generate leads and revenue consistently.

So, how do you tell the good ones from the bad ones?

Industry Insights' Joy Gendusa explains how to choose wisely.