Creative Marketing: Hop Outside the Box with Chocolate Grasshoppers

Posted by tuckerleroy under Direct Marketing
From http://www.smbtrendwire.com 5538 days ago
Made Hot by: arthurbland on September 14, 2009 12:00 pm

David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers.

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Written by Ventureneer
5514 days ago

Iâ€™m not sure that having another company pay homage to them by creating a video (http://www.youtube.com/watch?v=8yi4psQCoSs) was on Grasshopperâ€™s list of metrics for measuring the success of their campaign, but when I saw their video over the summer I knew what Ventureneer had to do. Read more in the blog post (http://ventureneer.com/vblog/what-entrepreneursnonprofits-execs-need-succeed)I wrote.

In order to succeed, entrepreneurs create support systems. The mix of resources they use is individual, but bottom line â€“ everyone needs support. Pass it on.

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