BizSugar.com › Direct Marketing › Do You Know David Ogilvy’s Secret Weapon of Advertising?

Here’s the deal. Those Superbowl ads that we know and love – yeah – they aren’t designed to sell. They are designed to entertain. For a giant like Proctor and Gamble, this is fine. For them, mere awareness is worth paying for, and can actually work in some ways. For us, the real people, spending money on nothing but eyeballs is laughable. It reminds me of the companies that paid to tattoo their logo on somebodies head. If you bought one of those, who’s laughing now?