Having a person’s email address doesn’t make them a lead for your business.

What is a lead? A lead is a person who has indicated interest in your company’s product or service. Online, a lead is traditionally defined as a person that completes a landing page. A landing page is a webpage with a form through which a person supplies contact and business information in exchange for free information provided by a company, such as an ebook, webinar, product consultation, or product demonstration.





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!