BizSugar.com › Direct Marketing › How to Add a Website Calendar of Specials & Events to your Website - UPlanMe Small Business Blog

Customers that visit your website are doing so because they are clearly interested in learning more about your business. If you have daily and weekly specials and events like happy hours, lunch / dinner specials, trivia nights, live music, sales and other promotional events, it’s important you keep your website visitors up-to-date on these happenings. Placing an calendar on your website is an easy way to do so.