BizSugar.com › Direct Marketing › How to Turn a Live Phone Lead into a Satisfied Customer

Many marketers are so focused on growing their lead sources, including live voice leads, that they sometimes don’t place enough emphasis on the next (and most crucial) step – turning a lead into an actual sale, while delivering maximum customer satisfaction and maintaining the highest conversion rates. A customer who reaches you via an inbound call is arguably more “ready” to buy than a website visitor or a prospect reached by an outbound cold call. However, there are still strategies a company can implement to maximize conversion rates, average order value, and customer engagement.