BizSugar.com › Direct Marketing › Is Content Marketing Dead? 5 B2B marketing experts weigh in

Content marketing is everything but new. In the B2B space, 88 percent of marketers use content marketing to attract audiences and build loyalty. And, on any given day, they and the rest of online users share 27 million pieces of content. Robert Caruso mentions that, “the total amount of digital content that exists in the world doubles every two years.”