BizSugar.com › Direct Marketing › Marketing Automation Corner - What's Your Excuse for Not Using Data Mining?!

Data mining and RFM can significantly help with all direct marketing efforts (multichannel campaign management efforts using direct mail, email and call center) and some interactive marketing efforts as well. So, why aren't all companies using it today? Well, typically it comes down to a lack of data and/or data mining expertise. Learn more...