BizSugar.com › Direct Marketing › Now We\'re Abdicating Email Design to Inbox Providers

At its core, the job of inbox providers is to protect their users from bad senders. To accomplish this, they have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. Now they're tackling...Bad Design.