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Online Copywriting that Converts – 5 Lessons from 250 A/B Tests

Posted by gushy0202 under Direct Marketing
From http://contentverve.com 4307 days ago

250 split tests worth of knowledge in one article...Amazing copy tweaks for your online copy that you can implement immediately for conversion boost.

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Written by bigmoneyweb
4307 days ago

Emotion is the secret to writing copy that converts. People buy products because of how they believe it will make them feel, not because of the products features. Copy that converts needs to stress this point above all else. For example, people who buy weight loss supplements do so because they want to look good, not because a supplement has a certain ingredient. Thanks for sharing.

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