BizSugar.com › Direct Marketing › Online direct marketing should 'aim to go viral'

With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed. According to Madison Claire, writing for wholesale supply firm Drop Ship Access, email marketing is a "tried and true, proven winner in the world of e-marketing" but warns that companies should aim to get the most use out of the tool.