BizSugar.com › Direct Marketing › Open or Delete? How Timing Affects Your Email Marketing To Moms

One of the key decisions email marketers must make is what day and time to send their campaigns. This entails an understanding of the best time to send an email as it relates to your customer and industry. Consumers are more likely to open product marketing emails Friday through Sunday, when they have more free time over the weekend. Think about it this way—if your email includes a coupon, is mom more likely to open and remember it during the work/school week or right before her Saturday afternoon errands?