BizSugar.com › Direct Marketing › Seven tips for small business direct mail

Vanessa Summers, Entrepreneur.com's "Financial Guru", suggests these tips when creating direct mail products for your small business. If you thought the age of print was dead and gone, think again. Summers explains research now indicates a targeted direct mailing campaign can result in a 300 percent increase in conversions (those who take some kind of action based on the content) over similar online campaigns. It's hard to ignore and an important thing to consider when planning your marketing efforts.