The Eight Words That Make Your Sales Letter SUCK

Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 4180 days ago
Made Hot by: steefen on June 14, 2013 5:08 pm

One of the worst traits of am amateur copywriter is going overboard with the hype and power selling techniques.

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Comments

Written by tiroberts
4180 days ago

PREACH! I couldn't agree with you more. If there's one thing I can't stand,, it's an overly hyped up sales letter or video. It's so played out and cheesy. I say just be real and straight forward in your sales letters. If you're product is really that great, let it speak for it's self. No need to beef it up with hype juice. Thanks for sharing your insights with us.

Ti

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