At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes.
The Most Powerful Tool In Marketing
Posted by bloggertone under Direct MarketingFrom http://bloggertone.com 4893 days ago
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4893 days ago
Usually the sign-up info advice I see in blogs says not to ask for too much or people will be turned-off & abandon the site. My own personal view as a consumer is that I'd much prefer it if there was no info retained - that way I don't keep getting email 'deals', 'reminders', and 'suggestions' based on my purchases (or worse, my searches). But I do see why the retailers want more & more info even if their customers don't.
Duncan
4893 days ago