At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes.





Comments


Written by businessavante
4893 days ago

Fascinating, Alan.

Usually the sign-up info advice I see in blogs says not to ask for too much or people will be turned-off & abandon the site. My own personal view as a consumer is that I'd much prefer it if there was no info retained - that way I don't keep getting email 'deals', 'reminders', and 'suggestions' based on my purchases (or worse, my searches). But I do see why the retailers want more & more info even if their customers don't.

Duncan



Written by nialldevitt
4893 days ago

Not a topic I knew a lot about but thanks for giving me the inside track, I can now see that segmentation in the right hands can be a potent marketing tool, thanks for sharing.



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Share your small business tips with the community!
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Share your small business tips with the community!