BizSugar.com › Direct Marketing › The value of e-mail

Every web marketing manual praises the email as an economical, practical, measurable and profitable business tool. But how many companies are truly aware of these qualities and exploit them to the fullest?
It's important to understand the value of correct information and above all the viral potential of the e-mail. There are many tricks that allow you to increase the value of this form of communication and loyalty, from targeting culture through to the best practices of the sector.