BizSugar.com › Finance › All About Customer Acquisition Cost (CAC)

The initial outlook appears easy; acquire customers, deliver a product, and BOOM! You're making money. And then you get into the overhead. It can be mind-boggling to begin calculating all the defined ways your cost can outweigh your gains. One of those very important algorithms for small businesses and startups is simply the cost of acquiring customers or CAC. Here's a flash course on how to do it and why it matters.