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Does your credit union have a budget designed specifically for your marketing department? Here, we will go over why it is so important that your CU has allocated funds just for the marketing and advertising team. Some CUs take funds from other departments and give a small percentage to their marketing company, or even have a “slush fund” that is divided up among miscellaneous purposes throughout the CU. Setting aside a marketing budget may be a challenge for some smaller credit unions, but in the end, the return on investment will prove worth it.