Should you overprice your most popular item to make the rest of your product look like a steal in comparison? Maybe.
The Anchoring Principle
Posted by
Jed under Finance
From http://www.openforum.com 4900 days ago
Made Hot by: Ruth Stone on June 25, 2011 2:32 am
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Comments
4900 days ago
It's true, just like brand name snob appeal - Apple, Gibson guitars, Cadillacs, etc. You pay a lot more than its comparable value to get the hot brand (coming from a Gibson lover who's modified every one I've ever had to make it better playing from my personal point of view - even though the value is greatly lowered).
Duncan