BizSugar.com › Franchises › 3 Local Online Marketing Support Mistakes Franchisors Should Avoid

Franchise sales and development is what drives the growth of a franchise system, especially early on, and it’s what most franchisors lose sleep over more than anything else. But what’s also crucial to the steady growth of a franchise is the support that corporate gives to existing franchisees, in terms of marketing and advertising, operational best practices, and ongoing training.