BizSugar.com › Franchises › Growing Your Small Business or Franchise with E-mail Marketing

It may be easy to forget in an age of blogging and social media, but e-mail remains an effective way to market online and to grow a small business or startup franchise with limited resources. Gail Goodman makes some suggestions in this article from Entrepreneur.com posted in the Microsoft Small Business Center. Gail points to the key aspects of growing a franchise from promoting a brand to communicating a consistent message, building customer relationships, driving sales and increasing ROI, then shows how e-mail marketing can effectively achieve these goals for entrepreneurs thinking outside the box.