BizSugar.com › Franchises › How Powerful is the Online Presence of the Franchise Opportunity You’re Investigating?

By Joel Libava. Due diligence, the research part of buying a franchise, includes several different things, but there's one thing that you can’t afford to miss. You need to find out if the franchise concepts you’re investigating have a robust online footprint. It’s not that difficult to do. Here’s how.