Nothing is more American than a franchise, as Rieva Lesonsky and Joel Libava state here. And nothing is more un-American. On one hand, chains like McDonald’s are synonymous with the country’s aggressively cheery consumerism. They’re egalitarian, practical, and customer-friendly. But in another sense, they seem disconcertingly at odds with our national character. Franchises play by the rules. They’re...





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!