BizSugar.com › Franchises › RadioShack Parodied Its Own Stores, but Maybe the Joke Really Is on Them

RadioShack announced that it will be closing 1,100 stores in response to a lackluster 2013 holiday season. The 93-year-old electronics retailer suffered $400 million dollars in losses in 2013 compared to $139 million in 2012, according to the New York Times. As if hemorrhaging profits weren’t bad enough, Radio Shack has lost something else that’s key to its future success: its ability to market itself positively.