Several thousand businesses, in several hundred industries, sell business format franchises in the United States.
But not all are equally successful at attracting buyers.
While there are many reasons for this differential performance, one important explanation is that some ideas are more easily franchised than others.
My research suggests three factors are crucial to making a business franchisable: having an effective method of meeting the needs of customers; documenting that method in a clearly defined operating system; and providing a product or service that can be delivered by a wide range of people.





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!