In the world of digital marketing, making sure your content can effectively engage your target audience is a constant challenge.
For many publishers and advertisers, this challenge is exacerbated by the overwhelming presence and impact of ad blockers.
To help you monetizing your content, here are 5 content-related ways for publishers to defeat the effectiveness of ad blockers.
5 Ways Your Content Can Defeat Ad Blockers
Posted by erikemanuelli under GlobalFrom http://www.huffingtonpost.com 3112 days ago
Made Hot by: Swadhin on April 27, 2016 4:30 am
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Comments
3112 days ago
I have to admit, I was one of those who used Ad blocking. There were so many blogs that I would visit and be bombarded with ads. Also, some of the retail sites I frequent had ads. Then I learned about Adsense and the power of clicking to earn money. I currently am not using Ad Block any longer but am glad to see there are other ways around utilizing ads for your business. Thanks!
B
3112 days ago
Ad Block is rising and today in order to spread your message you have to go outside of the box and or else you will lose. I like the idea of marketing targeted content on social media channels as most of the audience is on social media anyways (depending on your niche though). I have personally seen good amount of quires when I boost one of my content on facebook.
Again when using paid social media you have to be very well aware of your persona or you will end up losing all your budget targeting the wrong kind of audience.
Good stuff.