BizSugar.com › Global › Globalpreneur: Global Business Bloopers Part 1

A global business must create an identity in the global market. Because of this, it is required that every global entrepreneur must be sensitive enough with their marketing campaign. Entrepreneurs must be aware of linguistic and cultural variations and they must be serious with this. It must be noted that we are all not the same. So if you are into global market, you must see to it that your business do not sounds funny to some other culture. You might be bringing with you a brand name, or a caption which will trigger the sensitivity of others.