BizSugar.com › Global › How’s the craic? 10 Tips for Cross Cultural Marketing

Have you ever been caught out saying the wrong thing at a business meeting abroad? You wouldn’t be the only one. Nobody is going to shoot you for saying the wrong thing but with a little more care we can spare our blushes and make it easer on ourselves, our prospects and clients. Cross cultural marketing and networking does require more attention to the detail.