BizSugar.com › Global › How to Monetize Your Content in the Era of Ad-Blockers

In a primarily digital environment, audiences are clamoring for higher-quality content than ever, accessible through mobile devices. With a preference for free over premium content, publishers must find a balance between what works in terms of profitability and what users will be comfortable with, in terms of customer experience.

Advertising is one of the reasons publishers are able to continue to provide content for free. However, as more users are finding advertising obtrusive, they're turning to ad-blocking options so they don't have to see ads, which can admittedly look unattractive, especially with volume.