Listen. Ask. Share. It's Time For Agile Marketing

Posted by sophia2 under Global
From http://www.b2bmarketinginsider.com 4203 days ago
Made Hot by: MindCircusMedia on May 26, 2013 5:04 am

What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
4201 days ago

Agile is another name for lean, if I understand the concept in the right way. If you want to explore more thought provoking ideas, check out Dr. Goldratt's work, e.g., the book, Critical Chain. This book is fiction book based on the theory of constraints.

- 0 +