Both visual content and User-Generated Content (UGC) are commonly cited nowadays for their powerful influence on purchase behavior. It only makes sense that the “next big thing” in E-commerce be the convergence of the two forms.
In the form of testimonials, reviews, ratings and comment threads, UGC addresses E-commerce marketers’ needs to amplify social proof and to manage their shops’ reputations.
The Numbers Tell All: The Future of E-commerce Marketing is Visual, User-Generated Content
Posted by
erikemanuelli under Global
From http://www.business.com 3209 days ago
Made Hot by: siddaiahthirupati on February 10, 2016 2:14 pm
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Comments
3209 days ago
Visual + user generated content -- Can't agree more! The ecommerce world is changing (even my own company as well) so rapidly that one trend is moving to another faster than anything else!
But when it comes to visual, you can't go wrong with it! Really.
Good share and read!