BizSugar.com › Global › What is Cross Cultural Negotiation and How Does it Work in International Marketing?

Considering that the global economy is stabilizing and that the importance of globalization is becoming self-evident to most companies in the US, it’s only natural for the number of cross-cultural negotiations with foreign agencies to escalate. Whether your company is buying, selling or investing, we must admit it can’t avoid negotiating. On a global scale, people bargain in numerous different ways.