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How important are job titles in attracting candidates to look at job descriptions?

Job titles are crucial and a business can change both the number of candidates looking at their job and applying for the job by improving the job title. Let me share a real world example. A company was advertising a position using the title “Marketing Coordinator 3”. If you asked a roomful of people what a “Marketing Coordinator 3” does, I think the responses might have a wide range. As a job title, “Marketing Coordinator 3” is not very informative. When the company changed the job title to be more descriptive, their results improved dramatically. By changing the title to “Marketing Event Coordinator”, the number of candidates that looked at the full job posting increased 300% for the organic listing, and 1000% on the sponsored listing.

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