BizSugar.com › Human Resources › What do employers look for in a content marketer?

The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for marketers, especially for those hoping to land a position in content marketing.

A recent study by Fractl (my employer) on “Today’s Content Marketer” determined employers are now searching for hybrid marketers for content marketing roles.