BizSugar.com › Legal › Don’t Forget: Trademark Registrations Expire!

Once the trademark registration certificate comes in the mail, many people do not realize that this is not the end of the process with the United States Patent and Trademark Office. Trademark registrations expire if not timely renewed, and allowing a registration for a trademark still in use to expire can have significant consequences for the value and longevity of the brand. Since the filing and legal fees for maintaining registrations are fairly modest, preserving this possibility is usually a good idea.