BizSugar.com › Legal › Fake or Paid Reviews: The Legal Lowdown

Doing business in today’s marketplace means promoting your products and services online. An upside: the Internet affords many marketing opportunities. A downside: anyone with an Internet connection can write a bad – and fake – review about your company, product or service. Which raises the questions:
Are fake and paid reviews legal?
Can you sue over a fake or paid review that hurts your business?