BizSugar.com › Legal › Mini-Series on the Benefits of Brand Monitoring – Part 4 (Finale)

The first three articles in this mini-series focused on the three primary benefits of trademark monitoring: identifying and addressing potential infringers before they create problems for your business, addressing consumer reaction and competitors’ representations about your brand, and monitoring distributors, affiliates and other licensees’ use of your trademarks. This final article in the series focuses on another valuable benefit: keeping tabs on competitors’ brands.