BizSugar.com › Legal › The 4 Don'ts of Protecting Intellectual Property

People often fail to realize how important an idea really is. An idea is intangible – you cannot see, feel, or touch an idea, but the results of a good idea are very real. When you run a business, you are effectively controlling the fruit of your ideas. Your products, services, branding, logo, name, and presence are all rooted in your ideas. That’s why it’s so important to adequately protect your intellectual property. If you don’t, you could stand to lose a lot. Intellectual property protection is something I’ve always been very passionate about, and over the years I’ve spent helping small business owners, I’ve noticed that there is a right way, and a wrong way, to protect your ideas...