BizSugar.com › Legal › What is the Descriptive Mark Supplemental Registration?

Everyone in business understands how important branding is for the success of your company. Originally, branding meant a way to tell one person’s cattle from another’s. Nowadays, a brand defines the identity, or the personality of a product, a company, a service, or even an individual. Businesses want to make their brand something that becomes familiar to their customers and something that generates positive feelings.