BizSugar.com › Management › Seth Godin: "Rethinking the Publishing Industry" Pt. 3/3 (9/28/09)

Part 3/3. Renowned marketing expert Seth Godin spoke to the Digital Publishing Group, sponsored by DailyLit, on September 28 about the future of the publishing industry. He described some of the challenges facing book publishers and outlined his vision of what a successful future might look like.Seth Godin is the author of 10 books that have been bestsellers around the world and have been translated into more than 30 languages. Permission Marketing was a New York Times bestseller, Unleashing the Ideavirus is the most popular ebook every published, and Purple Cow is the bestselling marketing book of the decade. Due...