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Going by the numbers, global ecommerce sales for the retail sector are projected to exceed $3 trillion in 2019, involving purchases from nearly 2 billion users (Statista, 2019). Retail ecommerce sales have grown by as much as 23.3% this year as compared to 2018 (Statista, 2019), and up to a third of last year’s Black Friday sales were made online with the use of a smartphone (Adobe Analytics 2018). In addition, by 2040, up to 95% of all purchases may be made exclusively online (Nasdaq, 2019).