BizSugar.com › Management › Management Techniques for Bringing Out the Best in Generation Y

There's been a lot of talk recently about Generation Y. Its members, born between 1982 and 2005, are known for their sense of entitlement, outspokenness, inability to take criticism, and technological sophistication. Fortune deemed Generation Y in its May 28, 2007, issue the most high-maintenance, yet potentially most high-performing generation in history because its members are entering the workplace with more information, greater technological skill and higher expectations of themselves and others than prior generations. In addition, Time described members of Generation Y in its July 16, 2007, issue as wanting the kind of life balance where every minute has meaning. They don't want to be slaves to their jobs the way their Baby Boomer parents are.

Like it or not, Generation Y is your fickle new talent pool. To attract the workers from this generation that your organization needs, you need to understand what makes them tick and how to work with its members to bring out their high potential. They may require a lot of management, but they're worth the effort.